Jaguar roulette

Legendary British car brand, Jaguar, have ceased production of all their cars and put their remaining chips on 00.

00 is a an electric concept car that is apparently going into production this year. You see these concepts all the time on paper, but apparently the final car is actually going to look like this. Fuck heritage. 

Bullish move, or foolish?

This is not a car for the people, or even the little pond of big fish who used to buy the old Jags. It’s a luxury purchase for the very privileged few. A catwalk outfit on wheels. If that floats your superboat, good for you, but surely it’s not just me that thinks it’s rather ridiculous and out of touch? Not quite Cybertruck levels, I’ll give you that, but close. 

It’s not ridiculous because of the design (that’s fine, whatever), but ridiculous that we’re so far down late-stage capitalism death row that our best and brightest are expending their talents building a broligarchy Fab 1. 

The world is burning on multiple levels and we have some earth-shattering (literally) problems to solve, together, now. Urgently. Slop like this is not progress. It’s preventing it.