Foldables are Apple's foible

I tried a Samsung Galaxy Z Fold7 today and it genuinely blew my mind. It's £1700 (💸) but it looks and feels incredible! 

Apple seem to be falling behind on the tech front. I'm sure the iPhone 17 Pro is a fabulous phone, but all they're really selling is a camera that can do better selfies, has longer battery life (can't be much worse) and there's something about liquid glass and a vapour chamber. Is that all you got? 

The iPhone 17 Pro is 8.8mm "thin". The Fold7 is 8.9mm when folded in half! Unfold it and you have essentially an iPad mini that's 4.5mm thin. It appears to have all the features of the iPhone (camera, video, clever selfies, etc), in a form factor that seems light years ahead. 

I know Apple have a history of waiting longer than the competition to release products, and that you could argue that when they finally get around to it the result is more refined, but a revolution of the iPhone feels long overdue and the rumours are saying we won't get a sniff of anything foldable until at least 2026, or maybe longer. 

It's too long. They need to get moving. There's a vibe shift happening in tech, from foldable phones to upgradable laptops running free and open source software, but Apple are too busy navel gazing at the bottom line to notice. 

I’m rooting for Apple, but when underdogs become incumbents it takes a revolution to turn things around. With Cook at the helm, that ain't happening.